Revenue Operations for Australian Teams
Revenue Operations requires a technical approach to data and a commercially strategic approach to revenue. We have both, and can help your business combine sales, marketing and customer success into a single, cohesive revenue engine.
The real outcome of great RevOps is generating valuable insights.
To get there you need a strategy, an clear picture of where you are today, and a view of where you want to be. We put the foundations in place so this is possible: integrated data, a clean CRM, consistent tracking, and a single source of truth across your teams.
Once you have a solid foundation, you can generate insights.
For example: Imagine your Product usage, CRM, and billing tools are connected. When usage crosses a threshold, the right salesperson in notified to follow up with the up-sell that your data shows is the most likely to succeed.
Or: Your forecasts just became significantly more accurate because you now have granular data about customer types, their behaviour and how this translates to revenue.
Our difference is technical depth. We build API first integrations with proper error handling, retries, and logging. We clean and match data at the source so your CRM reflects reality, then we publish consistent definitions to reports and dashboards.
What does Rev Ops include?
Revenue Operations is the operating system for growth: it aligns marketing, sales, and customer success with shared data, clear rules, and reliable automation. It's not purely data analytics, and it covers a number of different workflows.
Automation: Connect your CRM, marketing, product, and billing tools to trigger alerts, routing, and workflows (e.g. speed-to-lead pings, renewal/upsell workflows).
Analytics: Defines metrics, builds dashboards, and instruments the funnel (conversion rates, cohort retention, pipeline health) so decisions come from one truth.
Process & governance: Clear stages, data definitions, and CRM hygiene (ownership, validation, deduplication) so everyone works the same way.
Our Process
We start by ascertaining what your goals are, then providing an audit of your lifecycle, CRM, data and reporting. Then we integrate the data and see what insights are possible straight out of the gate.
We can offer input or ownership for improving your processes, such as implementing shared lifecycle stages, CRM properties, and connecting your GTM stack through API or shared database with idempotency and clear logs.
We standardise reporting across the funnel from lead to revenue to retention and expansion.
The result: a clean CRM, consistent processes, notifications, and executive ready insights every month. Fewer manual steps, faster handoffs, and a single language across your GTM teams.
Unified lifecycle
Shared stages and definitions across GTM teams.
Clean and reliable CRM
Governed fields, ownership, routing and SLAs that stick.
Engineering grade integrations
API first connections with retries, monitoring and clear logs.
Frequently Asked Questions
You’ll see meaningful improvements early as we ship the easy fixes. Things like faster first response to enquiries, cleaner CRM fields, and identifying sources of errors.
The foundational build typically depends on the amount of data and the complexity of the integrations, but once it's in place, we can generate insights very quickly.
RevOps is an ongoing cycle of optimisation, iteration and improvement. We offer reviews of what’s working, updates to definitions and workflows as your business changes, and steady expansion of insights so performance keeps improving.
Critically, you'll want to connect modern CRMs like HubSpot, and Salesforce. Product analytics tools like GA4, Mixpanel, PostHog. Any tools you might use to interact with your customers, like Zendesk.
After this foundation, you can also build in finance ops, data warehouses, Slack (for notifications), and dashboards so teams can see the critical rev ops insights they need.
If your business or department consists of multiple salespeople, you have CRM data, marketing data, customer success data, or product usage data you're looking to connect, you should consider someone with a technical background to implement the solution.
A half-baked implementation, moving data around without a technical understanding of databases, APIs, and data quality, can lead to mistakes that are not only very difficult to fix, but are very difficult to identify.
At it's core, RevOps is a technical discipline. Though it definitely also requires a commercial understanding of business processes, and a consulting approach to its implementation. We are focused on providing both.
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