Custom Web Apps
Custom web apps that load fast, look sharp, and integrate cleanly—built for external products and internal teams. We design the component system, wire up APIs, and ship production-grade UX with strong performance, accessibility, and SEO.
Turn ideas into fast, resilient web apps your team can grow with.
We architect clear routes and information hierarchy, build a reusable component library, connect to your data and auth, and set up CI/CD so every release is safe and repeatable. Performance and accessibility are baked in—not an afterthought.
Teams often struggle with slow pages, template sprawl, and brittle integrations. Common issues include:
- Laggy pages and low Lighthouse/Core Web Vitals on key flows.
- Inconsistent UI and duplicated components across sections.
- Brittle forms and validations; unclear error handling and empty states.
- Ad-hoc API calls without caching, retries, idempotency, or observability.
- SEO and metadata misconfigured; social previews look broken.

Built for external products and internal teams
External products & portals
- Conversion-minded UX, SEO-ready routing and metadata.
- Payments, subscriptions, CRM, analytics, email, webhooks.
- Role-based access, audit logs, rate limits, abuse protection.
Internal tools & ops apps
- Admin consoles, workflow automation, data entry at scale.
- Reliable forms, optimistic updates, offline/latency strategies.
- SSO (SAML/OIDC), granular permissions, environment controls.
- Observability: logs, traces, metrics with alerting/runbooks.
Next.js web apps — what’s included
We start with goals, users, and critical paths. Then we prototype, build the component library, wire integrations, and harden performance and accessibility. Launch is followed by a tidy handover and roadmap for iterations.
Practically, that means routes and layouts, typed components, forms and validation, server/client data flows with caching and revalidation, auth, error states, analytics, secure environment management, and CI/CD. We treat integrations as first-class citizens with idempotency, retries, and useful logs.
The result: a fast, accessible app with a maintainable codebase and integrations you can trust.
Fast & accessible
Core Web Vitals-friendly and inclusive by design.
Production-grade
Typed components, CI/CD, and clear error handling.
Integrated
Clean APIs and resilient connections to your tools.
How we deliver
We begin by aligning on goals, users, KPIs, and risks through short workshops. The output is a concise brief, information architecture, and a high-level backlog that focuses effort where it matters most.
Next, we design and prototype the critical paths. We define tokens, assemble a component inventory, and create a clickable prototype so stakeholders can validate flow and content early.
We then build: typed components, clear API contracts, and a data layer with caching and revalidation. Forms are robust, empty and error states are explicit, and accessibility is addressed as we go—not tacked on later.
Before launch, we harden the app with performance and accessibility passes, security checks (including CSP and auth flows), and a pragmatic test suite for smoke and regression coverage.
Finally, we launch with preview environments, a release plan, and observability in place. Handover includes documentation, runbooks, training, and a clear roadmap for the next iteration.
Frequently Asked Questions
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